When you are traveling through airports, train stations, hotels, etc. there will often be situations where you will be on an escalator or a moving walkway - treat it like you are on a highway and move to the right if you are standing still so people … [Continue reading] about Keep to the Right Except When Passing on Escalators
Showcase Your New Products or Services at Conferences
If the timing is right and you’ve got a launch as a conference is happening, be sure to make a big fuss about it. Then again, the timing of the next conference is probably not in sync with your marketing calendar and your plans for the next new … [Continue reading] about Showcase Your New Products or Services at Conferences
Conference Meetings are Real Meetings
Set up meetings before attending a conference and treat them with the same level of seriousness as you would a meeting in your office. Get on the phone or email a good 3-6 weeks before the conference and invite key people to meet with you … [Continue reading] about Conference Meetings are Real Meetings
One Crazy Reason Why I Buy Bottled Drinks in the Airport
Every time I fly I cringe a little if the person next to me gets a drink, especially if it's a kid. That's because I don't want a lap of soda or booze or water from some clumsy arm. That same goes for me on flights - I can easily spill a cup … [Continue reading] about One Crazy Reason Why I Buy Bottled Drinks in the Airport
Know Your Boundaries When Exhibiting at a Conference
There is a fine line between being assertive and being aggressive when you are exhibiting at a conference or tradeshow. It’s assertive when you are willing to introduce yourself to anybody who walks by, and it’s aggressive if you won’t let a … [Continue reading] about Know Your Boundaries When Exhibiting at a Conference