The first move in standing out at a conference is to have a good location on the exhibit hall floor.
In the case of Affiliate Summit, there are two ways to get the best locations: book one of the top sponsorships or secure your booth early (spots are picked in the order they are registered).
Another way to get attention is to speak at the conference. This enables you to get your name and expertise out there in the conference program, conference website, photos, recordings, signage, and during your session.
But how about if you’ve never spoken in front of a crowd? No sweat – you can work up to speaking at conferences. Try something smaller first like a local meetup related to your business. Then, when you are ready you can start submitting speaker proposals for conferences.
And when somebody from your company is a speaker, people will know where to find them or another person from the company for more information. Keeping that in mind – be sure to have business cards available for the people who will be asking for them after the session.
Great presentations and quality information are an excellent commercial for your company.