Rae (Hoffman) Dolan, then the CEO of PushFire, delivered a moving keynote at Affiliate Summit East 2013, which took place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia, PA.
The keynote was inspired by a blog post Rae wrote earlier that year about her son, CJ: 11 Things My Son Taught Me About Life & Business.
About ten years before the keynote took place Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well-known voices in the affiliate landscape and organic search engine optimization.
The “11 things” Rae shared were a whole bunch of great advice and many in the crowd were wiping tears from their eyes as they listened.
Watch Rae’s keynote for the kick in the ass and clarity in your head you need right now.
Attending keynote speeches can be valuable because you can gain and implement some knowledge right away or act on inspiration from the talk, as well as have the unique opportunity to get face time with the speaker.