Sean Dolan, President & CEO at PushFire, delivered the keynote address at Affiliate Summit West 2017 in Las Vegas.
Sean told the story of how he launched his marketing career, which is an example of how you can meet your own goals with the power of a great narrative.
It all started in February 2009 when Sean’s dad was laid off and the two of them decided to start a marketing agency together.
Sean had a goal to prove there was hope on the Internet for the little guy, and his initial plan was to find a small business owner in his town and help them to unlock the power of the Internet to grow their business. That didn’t work out.
Still, he wanted to prove the Internet could be used by anyone to market anything.
First, he needed a hero. And that hero turned out to be a panhandler living under a bridge. Watch this keynote to learn about this amazing case study and story.
Attending keynote speeches can be valuable because you can gain and implement some knowledge right away or act on inspiration from the talk, as well as have the unique opportunity to get face time with the speaker.