When everything is wrapped up with the conference and the attendees are heading home, nobody is going to remember the t-shirts and toys you gave away at the booth.
They won’t care about the furniture, the booth design, or anything else that was in the background.
But they will remember the people of the company. The behavior and attitude of the company employees can make or break things for you.
Every face wearing a nametag with your company name is the company to the people visiting the booth. Those faces must keep your goals in mind and act accordingly.
It’s important that everybody is up to speed on the questions they will likely be asked.
Go over all issues, positive and negative, that might come up, and construct an FAQ. Use that to convey consistent answers to questions that will be coming at your team.
And make it clear to the staff that it is unacceptable to party late and miss networking and learning opportunities at the conference.