If the timing is right and you’ve got a launch as a conference is happening, be sure to make a big fuss about it.
Then again, the timing of the next conference is probably not in sync with your marketing calendar and your plans for the next new product or service.
However, there are a couple of workarounds when the schedules do not align.
If you have released something since the last time you exhibited, make some noise about that product or service as if it were brand new. Many people are likely not aware of it, so introduce them to it at your booth.
Also, if there is something in development, you can share sneak peeks, whether they are a physical prototype or screenshots.
If you didn’t launch anything in the past 6-12 months, and you don’t have anything in development, it’s probably time to figure out where your customers think you can improve.
So survey anybody that comes by and build up a list of things you can work on for the future. Don’t be afraid of negative feedback – embrace it.