We are frequently asked how many people will be at the latest Affiliate Summit, and big numbers of attendees make the exhibitors happy in the lead up to the conference.
It makes us happy to have a crowded exhibitor area, too, because it looks nice for optics in pictures and video. But really, it’s window dressing.
You should be focusing on quality and not quantity, and in order to get the most targeted traffic to your booth, you need to do some work in advance.
Promote your upcoming presence through your email list, social media, direct mail, and paid ads to get the word out to the right people.
Keep an eye on the list of companies attending the conference, and take advantage of any networking tools, such as conference apps and Facebook groups to arrange meetings before the conference starts.
Target the people you want to meet, and you’ll make things easier and more productive for you and for them.